The Salone is back, and this year it’s Super

Milan gets back on its feet with its distinctive vitality, creativity, and drive. Especially when it comes to the Design Week and Fuorisalone. Although most events will be online this year, there will be a good deal of live events, revolutionary experiments, odd installations, and moments to feel on vacation just a little longer, with the smell of sunscreen on your skin, the music in your heart, and joy in your eyes.

What’s so Super about the Supersalone? 
Its revolutionary look, from the exhibition style to communication. First of all, the format is completely new and includes a setup made of theme-based areas and paths at the Milan Fair. No stands: only customized, flexible, and reusable walls. Areas of encounter, conversation, and exchange across the map. What’s more, the idea by architect Stefano Boeri – who has supervised the Supersalone design – is to guide visitors as if they were walking in an enormous design library, in a fully immersive experience. If we add the sustainability and green approach, this Salone is truly Super.

…And the exhibition continues at Portanuova!

• ELECTRIQA, the Mercedes Tour
5-12 September
In piazza Gae Aulenti from 10:30 a.m. to 10:30 p.m., Fri/Sat from 11 a.m. to 11 p.m.

Come discover the new full-electric range by Mercedes-EQ. Take a test drive of the vehicles and find answers to the most common questions related to the latest ‘buzz’, from charging to mileage.

• INFINITY BED by NOCTIS
5-10 September

in piazza Gae Aulenti from 10 a.m. to 8 p.m.

Have you ever visited a mobile showroom?
If you answered no (or even yes!), come to explore the new innovative project by Noctis. Its location for the 2021 Fuorisalone is a fascinating moving container designed to give people a 360° view of the Noctis world and to host a temporary show – Infinity Bed – enriched by short talks, workshops, and much more.

• EyeLove Tommy
5-10 September

in piazza Gae Aulenti from 8 a.m. to 10 p.m.

Tommy Jeans and its super-digital stand await you!
Come try the new Tommy Jeans eyewear collection.
You will be enraptured by dynamic and captivating social influencing activities. You’ll find a Photobooth with a green screen and set to take your picture and print it or post it on your social network pages with the #eyelovetommy hashtag. Another magic mirror will scan your face and help you find the perfect pair of glasses, or create special gadgets through an AR-equipped app.
Finally, a little gift for you.

Let us live Design again!
Drop by soon.