The shopping experience in Portanuova is enriched by one of the most loved international brands’ ready-to-wear style. UNIQLO chooses our neighborhood for opening its second store in Milan, third in Italy. From May 2nd in Piazza Gae Aulenti a new stop for Japanese LifeWear brand’s lovers. To have this inauguration day even more exclusive, with the Portanuova Milano app, you’ll reiceive an exclusive gift by UNIQLO to collect in store on May 2nd. How? Go to the "Promo and Offers" section and show your QR at the UNIQLO store.
What do Portanuova and UNIQLO have in common? Some values, as simple as important: inclusiveness, the desire to address everyone, accessibility and the search for high quality standards.
The new bond between UNIQLO and the neighborhood is strengthened by the partnerships with BAM - Biblioteca degli Alberi Milano - and ADI Design Museum, two important local entities in synergy with the LifeWear philosophy of the Japanese brand.
UNIQLO supports ADI - Design Museum, an institution that promotes the quality of Made in Italy design in the exhibition "ORIGINE OF SIMPLICITY - 20 visions of Japanese design", 23 March - 9 June, where the Japanese values expressed during the exhibition recall the values UNIQLO of simple design, with the common intent of emphasizing Japanese cultural roots and telling its lasting charm.
UNIQLO and ADI will offer a special discount on the ticket to visit the exhibition, in exchange for purchasing at UNIQLO stores in Milan.
The Japanese brand chooses to contribute to Portanuova district’s community with an activity linked to BAM - Biblioteca degli Alberi Milano. Every first Sunday of the month, starting from April 7, UNIQLO will contribute to the BAM Community Days, a series of initiatives focused on nature-related themes, games and parties for adults and children.
Come and visit the new UNIQLO store in Piazza Gae Aulenti or on our website.