For many it is the most awaited film of the year – and for everyone of us it is undoubtedly the most iconic doll ever, always inspiring the unlimited potential in every little girl. On the occasion of the cinema release, from July 20, of the film "Barbie" and the soundtrack "Barbie The Album," the city of Milan and the Portanuova district are turning pink to celebrate the magic of this cultural phenomenon. From July 14th to 23rd everyone can immerse themselves in Barbie's magical world, an enduring symbol of pop culture.
PINK SHOPPING
For a true pink experience, the Tripstillery, Gallo, Moleskine, Six, EL&N, Batukada, Pandenus, Macha Cafè, Al Mercato and That's Vapore stores will be colored pink, enriching their windows and their offer with special products. Follow us on social networks to find out which ones!
PINK LIGHTING
From 9pm to dawn, Portanuova lights up with… pink! A suggestive atmosphere will color our neighborhood.
BARBIE DOLL BOX
In Piazza Gae Aulenti, in front of EL&N, from 11am to 12:30pm and from 1:30pm to 8pm, you will find a photobooth will be set up that replicates Barbie's iconic box, where you can listen to the songs of the official playlist of the film's soundtrack and win Barbie The Movie prizes.
How? Just follow these simple rules:
1. Download the Portanuova Milano app, and book your entry to the Barbie Doll Box through the Experiences section*
2. Take a photo and post it on Instagram, tagging @portanuovamilano and including a song from Barbie The Album
3. Keep the booking ticket on the app; you will need to show it in case you win a prize
4. The most beautiful photos will receive one of the prizes: a doll Barbie The Movie – Barbie Look Western HPK00, a Barbie The Album LP, a voucher to see Barbie Movie at the cinema.
*By booking through the Portanuova Milano app, you automatically accept the terms and conditions of the regulations you can read and download at this link.
We look forward to seeing you from July 14th to honor Barbie, female empowerment, and the pop icons of our time.
- Piazza Gae Aulenti