Ita
Ita
    Information
  • 28 Mar - 30 Mar
  • 09:00 - 18:00

From Tuesday 28 to Thursday 30 March, all Milanese citizens are invited to live an immersive experience that will transform one of the city's most modern squares into a virtual Forest of Aspirations, thanks to the VR viewers of the 'dome' installed in Piazza Gae Aulenti.

The campaign “Chronic kidney disease anemia. Let's give oxygen to aspirations", promoted by Astellas together with ANED - National Association of Hemodialysis and Transplantation which shares its objectives, through an online video and a call-to-action from an exceptional witness, the South Tyrolean mountaineer and climber Tamara Lunger urges diagnosed patients and people who could be at risk of developing anemia from chronic kidney disease, but also all citizens, to post their aspirations and projects on the campaign website www.anemiadamalattiarenale.it. The collected and shared aspirations will make it possible to create "The Forest of Aspirations": for each message a tree will be planted in the Vettabbia Park, a green area in Milan, by the company ZeroCO2, partner of the project, committed to the fight against climate change.

    Where

  • Piazza Gae Aulenti
All dates: